Why Generic Email Is Dying

Average email open rates have declined every year since 2020. The cause is not email fatigue — it is irrelevance. The brands with 40%+ open rates send hyper-relevant messages to micro-segments at precisely the right moment.

What AI Adds to Email

  • Predictive send time: AI identifies when each individual subscriber is most likely to open
  • Dynamic content blocks: Different sections render differently based on subscriber behavior
  • Subject line optimization: AI tests and selects subject lines by predicted open rate
  • Behavioral triggers: Automated sequences fire based on specific actions