What E-E-A-T Actually Measures

Google's quality evaluators assess content against four dimensions: Experience, Expertise, Authoritativeness, and Trustworthiness. Content that scores poorly struggles to rank regardless of technical SEO optimization.

Building E-E-A-T Into Your Content Strategy

  • Attribute all content to named authors with real credentials and professional bios
  • Include primary research, original data, and first-hand case studies
  • Earn mentions and citations from recognized industry publications
  • Keep content updated — outdated information is a strong negative trust signal