Gaming Is the Largest Entertainment Category in the Gulf
Saudi Arabia spends more on gaming per capita than almost any country in the world. The NEOM esports vision, national gaming infrastructure investment, and high youth-population concentration make the GCC one of the world's most significant gaming markets. Brands entering gaming marketing in the Gulf are not following a trend — they are getting ahead of a significant shift in where Gulf youth attention lives.
Gaming Marketing Channels
- Esports sponsorships — team jerseys, tournament naming rights, in-game overlay branding
- Streamer partnerships — gaming influencers on YouTube, Twitch, and TikTok with highly engaged audiences
- In-game advertising — programmatic display within mobile games
- Gaming event activations — physical and virtual presence at esports events
