The End of Demographic Targeting
Machine learning-powered targeting analyzes thousands of behavioral signals simultaneously to identify the users most likely to convert right now, not just users who resemble your past buyers. The difference in precision is significant, and the ROAS difference is measurable.
- Feed conversion events, not just clicks — the ML model optimizes toward whatever outcome you define
- Allow broad targeting with value-based bidding to let ML find your highest-LTV customers
- Use lookalike audiences seeded from your best existing customers, not all customers
