The 97% Are Not Gone
97% of website visitors leave without taking any action. Traditional digital marketing treats this as an acceptable loss. Retargeting treats it as a warm audience that has already demonstrated interest and can be re-engaged at significantly lower cost than acquiring new prospects.
Retargeting Architecture
- Site visitors: Broad retargeting with awareness and consideration content
- Product page viewers: Specific product retargeting with price or offer emphasis
- Cart abandoners: Urgency-driven creative with friction-reducing offers
- Past purchasers: Cross-sell and upsell sequences based on purchase history
