The Most Opened Channel in Marketing
SMS open rates dwarf email (98% vs. 20-25%) and social media feed visibility (2-6%). When a text message arrives, people read it — almost always immediately. This makes SMS the highest-attention channel available, which requires responsible use to avoid becoming intrusive.
Effective SMS Marketing Principles
- Only send to explicitly opted-in subscribers — SMS spam destroys brand trust permanently
- Limit to genuinely time-sensitive, high-value messages: flash sales, appointment reminders, delivery notifications
- Keep messages short and include a single clear call to action
- Include opt-out instructions in every message to maintain compliance and trust
