TikTok Is the New Google for Younger Audiences
Gen Z now turns to TikTok first for product discovery, restaurant recommendations, and brand research. TikTok's algorithm surfaces relevant content to users who have never seen your account before — giving brands an organic reach opportunity that Instagram's chronological-first algorithm no longer provides.
The TikTok Marketing Funnel
- Top of funnel: Educational and entertainment content that builds authority
- Mid funnel: Product demonstrations, behind-the-scenes, social proof
- Bottom funnel: TikTok Shop integration, lead generation forms, direct response content
