Why UGC Works Better Than Brand Content

User-generated content consistently outperforms brand-produced content on authenticity scores, trust metrics, and conversion rates. Consumers trust other consumers. Content created by real customers carries an implicit endorsement that no brand creative can replicate.

Designing UGC Campaigns That Scale

  • Create a branded hashtag with a clear content brief — tell customers exactly what kind of content to create
  • Lower the barrier to participation: simple challenges, clear incentives, minimum equipment requirements
  • Amplify the best UGC through paid promotion — extend the reach of your customers' authentic voices
  • Feature UGC prominently on product pages and landing pages to drive conversion