YouTube Is Where Consideration Happens
Consumers spend an average of 40+ minutes daily on YouTube. It is where they research major purchases, compare products, and form brand preferences. YouTube Ads reach this high-attention, consideration-stage audience at scale — with targeting precision that television advertising never achieved.
YouTube Ad Format Strategy
- Skippable in-stream: 15+ second ads — brand story and differentiation
- Non-skippable bumper (6 seconds): Brand recall and frequency
- Discovery ads: Appear in search results — capture active research queries
- Shorts ads: Reach mobile-first, short-form audience with native-format creative
