The Most Valuable Real Estate in Search

Winning a featured snippet typically increases click-through rate by 20–30% for the query. Featured snippets are now one of the primary sources that Google's AI Overviews cite — so owning snippet positions also means appearing inside AI-generated answers.

How to Win Featured Snippets

  • Write a direct, concise answer (40–60 words) immediately after the question heading
  • Use numbered lists for "how to" queries and unordered lists for "what are" queries
  • Include a table for comparison queries — tables win a large share of featured snippets