Schema Is How Machines Read Your Content

Schema markup is structured data code that explicitly tells search engines the type and meaning of your content — as opposed to leaving them to infer it. Pages with proper schema markup are significantly more likely to appear in rich results, featured snippets, and AI-generated answers.

Priority Schema Types for Marketing

  • FAQPage: Drives featured snippet appearances for question-based queries
  • LocalBusiness: Enhances Google Business Profile and local search visibility
  • Article: Signals content type, author, and publication date to AI systems
  • Product: Enables rich shopping results with price, availability, and reviews